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UNPACKING VALUE: Exploring What Value Means to ConsumersWhen BuzzBack reached out to an international group of marketing and insight professionals and asked what theme they were most interested in...
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Busting Beauty Myths What drives women’s perceptions of their own appearance? With the current controversy surrounding celebrity airbrushing and excessive media-driven ideals on female self-image,...
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What Are Words Worth? New Ways to Develop and Optimize Consumer Language: NATURAL (Winter 2011)Exploring Beauty: her self-image, attitudes & beliefs – US, UK & China (Winter 2010)Do Consumers...
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Our white papers focus on topics both timely and relevant to today’s marketers. Typically these publications feature in-depth learning about a consumer group, or category information related to a...
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